Collaboration Process
1. Overall Process
RiceKOL charges a monthly platform usage fee, allowing merchants to establish campaigns and accept applications regardless of number of times during the subscription period.
Establishing promotion campaigns means inviting KOL users to the campaigns through RiceKOL, selecting users, and creating online promotional sharings based on the business cooperation model as per the merchant’s requirements.
The overall process is as follows:
2. Initiating Collaboration
i. Confirming Collaborating KOL Users
a After establishing a campaign, merchants can allow eligible KOL users with relevant public platform requirements to sign up for the campaign through RiceKOL. Merchants select users and choose to “accept” or “reject” the applications.
b Upon successful matching, the task reward and platform payment processing fee (10% of the task reward amount) will be deducted from the campaign budget.
ii. Establishing Campaign Content
a. Brand Information and Cooperation Requirements
Based on the product characteristics and promotion goals, fill in relevant introductions and cooperation requirements.
b. Creating Activity
After filling in the cooperation requirements and campaign budget, once the campaign content is approved, the company (RiceKOL) will email the merchant. The merchant must follow the email instructions to complete the remaining steps and the campaign will be activated.
c. Collaboration Details
You can find the established campaign under “Campaigns” to view the campaign details and perform subsequent operations under “Applications”.
3. Draft Approval Confirmation
i. After users submit drafts, they need to await merchant approval.
ii. Merchant Review
Merchants can find users with pending draft approvals in “Applications”, click on the user, review the collaboration details, and carefully examine the draft. If satisfied, click “Accept Draft”; if not, click “Reject Draft” and provide detailed modification requirements. It is recommended to make a maximum of 3 revisions per collaboration.
4. Publishing Works
After the merchant’s approval, users must formally publish the works on the designated online platform. It is advised not to delete or edit the published works within 30 days.
5. Confirmation of Completion
Once the works are officially published, users upload the work links to complete the mission. RiceKOL will distribute the mission rewards on behalf of the merchant.
6. Editing the Campaign Content and Canceling Collaboration
After successful collaboration matching, the following conditions should be adhered to as per the terms and conditions:
i. Merchants editing the campaign period and content:
a. If the edited campaign content applies to previously accepted applications, the users can choose whether to accept the changes. If not accepted, participation in the campaign will be canceled. Any distributed products, used services, and benefits do not need to be returned, and the merchant still needs to pay half of the mission reward.
b. If the edited campaign content does not apply to previously accepted applications, the campaign will be based on the content at the time of user applications.
ii. Merchants can temporarily suspend campaigns during the promotional period: Accepted campaign application will continue as per the original terms. The promotion campaign can be resumed later. To cancel accepted applications, merchants must manually cancel them one by one*.
iii. Merchants can cancel campaigns during the promotional period. Accepted campaign applications will continue as per the original terms. To cancel accepted campaign applications, merchants must manually cancel them one by one*.
iv. Canceling accepted campaign applications means that any distributed products, used services, and discounts do not need to be returned, and the merchant also needs to pay half of the mission reward.
v. If users need to cancel accepted applications, they must communicate with the merchant. Once an agreement is reached, the merchant can accept the user’s cancellation within the application, and the task reward will not be paid to the user.
7. Frequently Asked Questions
How do merchants and users communicate?
The RiceKOL platform has a chat feature for contacting each other, allowing instant text conversations or image sharing.
Why does the campaign application show as “expired”?
Merchants must accept applications from the eligible users during the campaign period or at specified times; otherwise, the application will be canceled by the system, showing as “expired.” After rejection or expiration, eligible users can reapply for the campaign.
How is the fee calculated when establishing a campaign?
When establishing a campaign, merchants must pay the full campaign budget and follow email instructions to submit the fee. In addition to the users’ task rewards, the platform will charge an additional 10% of the users’ task rewards as a payment processing fee, both of which will be deducted from the campaign budget.
What is the refund method for the campaign budget?
i If a merchant suspends a campaign during its campaign period, the remaining campaign budget balance will be retained.
ii If the edited campaign budget is less than the remaining amount, the balance will be refunded in the form of a voucher* and will be completed within seven working days.
iii If a merchant cancels a campaign during its campaign period, the remaining campaign budget balance will be refunded to the account in the form of a voucher* and will be completed within seven working days after all accepted activity reservations are completed.
iv *Vouchers can only be used for establishing campaigns and are non-refundable, non-transferable, and cannot be exchanged for cash.
How can merchants start using RiceKOL?
Merchants need to register business details and get approval. RiceKOL charges a monthly platform service fee* allowing merchants to establish promotion campaigns and accept KOL users’ applications regardless of the number of times during the validity period.
*Platform service fees are non-refundable under any circumstances.